This is where I like to figure out what, why and who I am designing for. Followed by asking questions about potential features, problems and use cases.
The enlightenment stage is where I learn more by conducting field interviews and competitive analysis on similar products.
My ideas for the structure are now drawn down on paper, followed by creating wireframes and clickable interactive prototypes.
Next, I finish up my final visual design. The color scheme, typography, and iconography is solidified. Then I go to town in Webflow.
Understanding users' struggles help build empathy. It's also important to see how people are using your products so that you can be ready for updates.
Design is an iterative process. Nothing is perfect on first launch, which is why responding to feedback is so valuable. This will help strive towards perfection.