This is where I like to figure out what, why and who I am designing for. Followed by asking questions about potential features, problems and use cases.
The enlightenment stage is where I learn more by conducting field interviews and competitive analysis on similar products.
My ideas for the structure are now drawn down on paper, followed by creating wireframes and clickable interactive prototypes.
Lastly, I finish up my final visual design. The color scheme, typography, and iconography is solidified. Then I go to town in Webflow.