// 01 - PROJECT OVERVIEW
ZEDCONOMY KICK OFF MEETING

Not everyone can expect to know what Killing Floor 2 is about, let alone Zedconomy. This is why enlightenment on a project is important. Killing Floor 2 is a PC and PS4 game that allows a team of up to 6 players to work together to survive waves of zombies. While playing the game, they have a chance finding rare items through Killing Floor 2's drop system. These items can then be sold for real world value on the Steam Community Market. Zedconomy is a virtual trading platform for Killing Floor 2 that enables users to trade these virtual items elsewhere.

MY ROLE

Visual Design, Research, Concept

TARGET AUDIENCE

Killing Floor 2 Gamers and Traders

PURPOSE

To bring gamers and traders together under one platform who wish to be able to trade their digital valuables without the worry of getting taxed.

PROJECT DURATION

December 2016 - February 2017

FEATURES

  • Web Application

  • Trading, Searching & Commenting Capabilities

  • User Profiles

TOOLS USED

  • Adobe Experience Design

  • Pen & Paper

  • SketchSheets.com

// 02PROJECT RESEARCH

// 02 - PROJECT RESEARCH
UNDERSTANDING ZEDCONOMY'S ROOTS

ABOUT ZEDCONOMY

The concept, Zedconomy is a personal project of mine for the game of Killing Floor 2. While in game, users are able to obtain a certain amount of virtual items via their drop system. In return, these virtual items can only be sold on the steam community market, with a 5% tax for every item sold... ouch. These items range from pennies all the way into the hundreds of dollars. I wanted to create an alternative trading method, hence my creation, Zedconomy.

TRIPWIRE INTERACTIVE

Tripwire Interactive is an American game development studio and publisher based in Roswell, Georgia, formed by members of the international team that created Killing Floor on May 14, 2009 and its successor, Killing Floor 2 on November 18th, 2016.

DESIGN CHALLENGE

What if Killing Floor 2 players could trade on another platform without having to worry about getting taxed for their trades. Create a platform that will allow users to achieve this while also being able to communicate.

KILLING FLOOR 2 GAME

Killing Floor 2 is a first-person shooter video game, that can be played alone or cooperatively with up to six players. The game is based on events from Killing Floor, in which a deadly outbreak from the bio-technology firm Horzine created Zeds (Zombies)

PLAYABLE CHARACTERS

  • Berserker

  • Commando

  • Support

  • Field Medic

  • Demolitionist

  • Firebug

  • Gunslinger

  • Sharpshooter

  • Survivalist

  • Swat

// 02 - PROJECT RESEARCH
FIELD INTERVIEWS - KILLING FLOOR 2'S PLAYERBASE

In this part of my project it is very important to understand exactly what the users want. The people playing Killing Floor 2 are what drives the community. In this section of my research, I get to know 3 of Killing Floor 2's player base to help further my project. Remember, these people play zombie games... things can get weird.

David Mirakian

AGE: 28
OCCUPATION:  Analytical Chemist
STATUS: Alive
LOCATION: Glendale, CA
FAVORITE CLASS: Commando

"My AA12 will kick em in the head"
- Mr. Foster

TROUBLES:

Why do I need to confirm I'm over 18 every time I want to view or trade M rated content for a game I already own?

GOALS:

Having steam detect my age automatically every time I log into a trading website. I'd also like to see a whole bunch of red in this game. It would only make sense after playing a game like this.

// 02 - PROJECT RESEARCH
FIELD INTERVIEWS - KILLING FLOOR 2'S PLAYERBASE

Cody Turner

AGE: 23
OCCUPATION:  Law Enforcement
STATUS: Alive
LOCATION: San Diego, CA
FAVORITE CLASS: Demolitionist

"We are poor... that is only because we deserve to be."
- Mr. Foster

TROUBLES:

I don't like that the prices spike and drop a lot on the steam community market, although there are many factors that could cause this.

GOALS:

Please just make sure that you don't add any other content that is not Killing Floor 2 related. Also please just let users set their own prices, not what you feel is the right price.

// 02 - PROJECT RESEARCH
FIELD INTERVIEWS - KILLING FLOOR 2'S PLAYERBASE

Liz Corradi

AGE: 26
OCCUPATION:  Veterinarian Technician
STATUS: Single
LOCATION: San Antonio, TX
FAVORITE CLASS: Survivalist

"Stay right there. I'll make this quick *prepares missiles"
- The Patriarch

TROUBLES:

I would prefer to have everything under one platform. I don't want to have to login to multiple places.

GOALS:

Honestly, I would like to be surprised with what you create for this project. Just make it look cool... that is all I have for now.

// 02 - PROJECT RESEARCH
COMPETITIVE ANALYSIS - UNDERSTANDING COMPETITION

This part was very important for my learning process about online trading and how they function. I wanted to see what a few companies have been doing so that I can see what works and what doesn't. Currently, there are quite a few similar trading websites out there, but not many that support Killing Floor 2.

CSGOLOUNGE

A community based around the trading of CS:GO virtual items.

DOTA OUTPOST

A community based around the trading of Dota 2 virtual items.

SCRAP.TF

First automated banking service for Team Fortress 2 virtual items.

PROS

  • Widely known trading and gambling responsive web application.

  • Great UI and color scheme.

  • Trading and Gambling capabilities.

PROS

  • Advanced trading capabilities.

  • Great UI and color scheme.

  • Widely used by the dota community.

PROS

  • Website offers many features beyond trading.

  • Automated trading through steam bots.

  • Massive TF2 Community.

CONS

  • Prone to underage gambling.

CONS

  • None.

CONS

  • Price markups.

// 03PROJECT INTERACTIONS

// 03 - PROJECT INTERACTIONS
ZEDCONOMY ROUGH SKETCHES

Creating the rough sketches enables me to get my ideas in my head down on paper so that I do not forget. Thanks to a place called SketchSheets.com they allow me to have access to almost every device on paper. This makes it much easier for when I bring it into design programs for the next stages.

// 03 - PROJECT INTERACTIONS
ZEDCONOMY LOW FIDELITY WIREFRAMES

Another important aspect of the design process is creating low fidelity wire-frames. This allows me to get the structure of a project in my design programs without having to worry much about colors, typography or the final touches quite yet... I have found wireframes to allow me to become very efficient throughout my process.

// 04PROJECT VISUAL DESIGN

// 04 - PROJECT VISUAL DESIGN
ZEDCONOMY COMPLETED VISUAL DESIGN

This is the part of the design process where the visual design is completed. This is where I find out my visual design languages, solidify my desired color scheme, typography, iconography and the overall look and feel of the project. This is what the users will be seeing on a daily basis.

OPEN ADOBE XD PROTOTYPE

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VIEW DESIGN SPECS (BETA)